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The short version of the story Sheetz is a convenience store that sells gas and food on the east coast. We road tripped to multiple Sheetz, spent hours immersed in the bright colors, ate the MTO (Made-To-Order) food and analyzed the coming and going of customers. We pitted what made Sheetz unique from its’ competitors Wawa and 7-Eleven and found a unique positioning for the brand. We provided a strategic recommendation, segmentation of customers and potential executional ideas. The following is organized into three stages: Brand Audit Customer Segmentation Strategic Recommendation BRAND STRATEGIST resume