About Fitz Resume Work Opinions Recommendations email BRAND STRATEGIST
< previouswork.htmlwork.htmlshapeimage_10_link_0
next >scope2.htmlscope2.htmlshapeimage_11_link_0
 
Scope
The short version of the story Unlike what Axe may tell you, most of us don’t go out in search of the next man/woman of the moment, but rather the one who will make our hearts stop and change our lives for good. Scope had become the grandfather’s mouthwash and was in bad need of a fresh new look. The competition was telling consumers that all their teeth would fall out if they didn’t use their products or that by using its’ products you’ll instantly attract all the boys to the yard. We decided to take a more realistic approach. We know you want to find the one, and we want Scope to be there giving you the confidence you need to start the conversation. Short video explaining the campaign resume