VCU Brandcenter M.S. in Mass Communications concentration in
Communications Strategy Graduation: May 2009 GPA 3.5
University of South Carolina B.A. in Advertising Minor: French
Graduation: August 2007 GPA: 3.67
Université de Pau et Des Payes D’Adour Study Abroad Fall 2005
Education
Naked Communications
Communications Strategy Intern
New York, NY Summer 2008
Conducted consumer research, competitive analysis, contributed ideas and helped build communications plans for new business pitches to J&J and Unilever. Distilled the ideas of 6 different agencies to create an over-arching strategic idea, which resulted in the “Let’s Fix Dinner” campaign for Stouffer’s.
Work Experience
Time Warner Cable
Corporate Marketing Intern
Herndon, VA Summer 2006
Suggested the idea and design for an online game for Time Warner film “The Ant Bully,” which was accepted and developed by the ad agency. Helped coordinate and develop marketing efforts for all TWC service areas. Edited copy on direct mail pieces.
Freetimes Newspaper
Advertising Sales Intern
Columbia, SC Spring 2007
Acquired new advertising clients, designed ad for current client, wrote segments for the paper and did research for writers.
Chernoff Newman (Advertising Agency)
Intern
Columbia, SC Spring 2006
Participated in creative brainstorming and conducted research. Chose media vehicles for campaigns and put together presentations for the Senior VP of Client Services.
National Student Advertising Competition
Integrated Marketing Communications Director, Client: Coca-Cola
University of South Carolina, Spring 2007
Led multiple focus groups with teenagers, created non-traditional event idea for campaign and participated in creative concepting with creative team.
Other Experience
Contact
O’Keefe Brands
Freelance
Richmond, VA Winter - Spring 2009
Repositioned the commercial side of a local bank to appeal to small-medium business owners and better align with the retail side of its business.
